https://www.lilaespinosa.me/about daily 0.75 2025-08-20 https://www.lilaespinosa.me/work daily 1.0 2025-08-20 https://www.lilaespinosa.me/work/parsley-health monthly 0.5 2021-04-02 https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1617382415747-H13SKIC84Z1TIU1K2MSR/parsley_website_mockup.jpeg work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622053756647-0MU8ETU9F43TWGYUN4L4/guide.png work - Parsley Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622050180133-HZE1GYY9XCNPYHE9O37W/parsley-emails3.png work - Parsley Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622050652765-QL48NUY7W7GW95B6NSRP/parsley-swag.png work - Parsley Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/c4b1803f-53f6-4239-9ad9-45230b2e351c/parsley2.png work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/518f6a15-865b-4e63-81dd-551570f5f635/parsley3.png work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/75312481-e10c-41f3-8088-487106e57682/Screen%2BShot%2B2021-01-03%2Bat%2B6.28.30%2BPM.jpg work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/7694bf1d-07d5-4534-aea5-21946d551826/parsley1.png work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/abc408d0-bbf0-4d27-a192-95cdc3269c8b/parsley4.png work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/31a5dad1-41ce-4fa9-8372-1270380677e2/parsley6.png work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/fb443dca-b2a1-47f3-9eb0-8ad95c8edcf9/Hormones-Excersice-v3-03.jpg work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/2ea865a3-ef9b-4298-a80d-b9996cc71d9c/PostPartum-Hormones-OP5.jpg work - Parsley Health https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/746efff8-f73d-437a-83cc-a7f5328ef13b/parsley7.png work - Parsley Health https://www.lilaespinosa.me/work/parkwood monthly 0.5 2021-04-02 https://www.lilaespinosa.me/work/bonita-semana monthly 0.5 2021-04-05 https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622051645029-QCTYO1KYGH6KFV9502JZ/bs-social.png work - Bonita Semana - Make it stand out I design daily actionable content distributed across multiple platforms that brings engagement and reactivation to the newsletter. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622053501326-W3VQPTVY67Y3ER97UESJ/bs-emails.png work - Bonita Semana - Make it stand out I’m the head editor of the newsletter, I also design our layout and curate the art every week. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622069637965-RXYV9QEP7A7Y3RE90PVA/bs-social2.png work - Bonita Semana - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.lilaespinosa.me/work/illustration monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/d948f81f-1fef-4bec-b7f9-1e33611e020d/Pattern.png work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/70a10425-8334-4c99-8953-26d6262b2c6d/IMG_4689.jpg work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/9f47d3b9-428e-40a1-a6eb-c54fcc7f63d8/cowgirl.png work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/142b2e2f-aabb-49a8-82c5-1d05fd0f7af0/Untitled_Artwork+1.png work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/82821a0e-6f77-437c-b743-738f972d3a84/happy_friday_lm.png work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/c73a1471-1a8d-41b9-8559-58385040dbc9/IMG_4687.jpg work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/676ea161-811d-406d-afb0-f150cfdfd04f/IMG_4686.jpg work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/0f74e616-bcd9-47d4-ad90-19115456860a/IMG_4682.png work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/9ea7e530-0810-436e-9e3c-fbad52a37bab/IMG_4680.jpg work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/54cc38a8-3be6-47cc-8068-a77bbb1224e4/IMG_462.png work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/28c08370-575e-4156-8bde-42d2573f638f/IMG_4679.jpg work - Illustration https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/9495807d-3ba1-46e1-8383-c844ad4edc8a/Image+from+iOS+%282%29.jpg work - Illustration https://www.lilaespinosa.me/work/timehop monthly 0.5 2021-08-20 https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622045125054-ZEMBJ6UWJOO5HCBWMKHR/timehop-web.png work - Timehop - Make it stand out I redesigned the website that was used by the marketing & sales teams during client pitches and partnership deals. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622046617231-QY4728ZI5GOGMVH0IVPX/timehop-socialmedia.png work - Timehop - Make it stand out As part of our marketing strategy, our social media became the go-to place for nostalgia. Old songs, puns, ‘remember this’ and funny tweets from our users became the source of inspiration to create engaging social media content. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1599764962789-GYEPKV0AX6JFTSMVVEI8/th-wires1.png work - Timehop The onboarding flow was one of the biggest pain points for Timehop. Based on user feedback and user interviews, I developed — along with the product team — a new flow for our users to onboard and allow access to as many social profiles as possible in a less painful and time-consuming manner. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1599763652768-NFTRFV2UCBIM1CSLIZ1O/Holiday_PostcardsHoliday_Postcard+%281%29.png work - Timehop Print collateral for our partners and collaborators. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1622126316839-XQWRDXDK3KC7FIFVH5HJ/timehop-ads.png work - Timehop Worked closely with the sales & marketing team to create and adjust partnership ads (Audible, Starbucks, Dunkin’ Donuts, Disney, etc.) as well as in-house ads to promote new features and prompt users to share their memories. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1625157669914-VC5TORJIXU8EAL9NRFCB/timehop-onboarding-01.png work - Timehop - Make it stand out Implementation of the new Onboarding flow. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/c01f41fa-1746-4b2e-a946-51bff2f90361/timehop1.png work - Timehop - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1599762087018-1QABGGENJLCSY93WYY9U/timehop-screens.png work - Timehop Timehop’s personal feed redesign. We transitioned from a vertical to a horizontal scroll motivated both by common UI patterns, the increasing adoption of vertical ratios, and business goals that would allow us to showcase full-screen ads. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/1599763571852-LC0JNPKFJZ7G2S3VZEQU/image-asset.png work - Timehop Print collateral for our partners and collaborators. https://www.lilaespinosa.me/work/tend monthly 0.5 2021-10-18 https://www.lilaespinosa.me/work/nelo monthly 0.5 2025-08-20 https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/0180fe8c-37c6-4e54-9c57-d45aa2bcfa9e/nelo-mobile.png work - nelo Nelo’s mobile app is the best place to shop anywhere and pay later. We launched the app in February 2021 for both iOS and Android and have over 1 million downloads across platforms. https://images.squarespace-cdn.com/content/v1/5f57d87d3efa4159820c565c/2fae7de3-2e47-4c6c-8e47-d14b0a8b67db/nelo-social01.png work - nelo - Make it stand out Our social media is the secondary point of contact with our users. Educational content, financial tips, new feature announcements, and memes are published weekly to connect and keep our users engaged.